With marketing for the latest instalment of the James Bond
franchise - Spectre - in high gear, I learned a new turn of phrase today:
"set-jetting." Used by news portal India Today to describe those
whose idea of a holiday is travelling to popular film sets, Spectre offers a
seemingly not-to-be-missed opportunity for VisitBritain to market the country
to film fans.
Front and centre of course is world heritage site Blenheim
Palace, built in the 18th century
for the first Duke of Marlborough, and in the film doubling as the Palazzo
Cadenza in Italy.
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