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November 15, 2015

Marketing India's world heritage sites



New Delhi newspaper The Sunday Standard has reported on the launch of a new website by the Archaeological Survey of India (ASI) to promote the country's treasure trove of world heritage sites. At present, a handful of sites attract huge crowds each year (the Taj Mahal comes to mind), while others receive relatively few visitors.

Through its new website, the ASI hopes to broaden the appeal of "lesser" sites, thereby showcasing the amazing breadth of India's cultural heritage while at the same time boosting revenue from entry fees at all 32 of India's world heritage sites.



The annotated map accompanying the website, which is reproduced above, is slickly produced and a handy reference to anyone planning a trip to India who is interested in visiting some (or perhaps all!) of its world heritage sites.

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